A MERMAID'S TALE......

Sun and sheen, become a Summer Sirène...wear luminous glows to follow the trend of the mermaid beaux!


Look out for peplum-cut seductive silhouettes and all things that glitter and glisten.


Many of the Summer 2012 campaigns ignites a fairy-tail like persona and denotes an under-the-ocean fantasy world of sparkling sea nymphs and twinkling shells.

Chanel Spring Summer 2012

Chanel conch shell clutch

Givenchy

Alexander McQueen

Balmain

Nicki Minaj in Versace

for mermaid hair

Christian Louboutin

Fendi

Givenchy

Alexander McQueen

Anja Konstantinova

                            

SPRING TREND - AFFLUENT AMERICANA

Create perfect iconic Americana ambience and dream of Hollywood glamour through wet-look leather skirts replicating glossy Cadillac shine, cat-eye sunglasses, bare mid-driffs showing off those cheerleader abs and prim and preppy checks in ice cream shades.

PALE AND INTERESTING

Spring / Summer 2012 collections are immersed in the palest of soft shades offering a palette of pretty pastels which can be combined in colour-blocked layers or delicate ombre washes.

Louis Vuitton's collection epitomises all things girlish and fragile and encapsulates what's-right-now. Directed my Marc Jacobs, the collection was exhibited perfectly through the whimsical and romantic SS 2012 show, which ushers in a whole new wardrobe of broderie anglaise, sumptuous satins and brocade.

Practically perfect in every way!

Candy colours of glacier blue, spearmint green, damaske rose and bitter lemon along with delicate lacy collars, feathers and decorative cuts are all huge this season.

Mac Cosmetics

Jeffrey Campbell

Chanel

Miami Pink